Music Videos as Great Marketing Media

From expensive French champagnes (Crystal) to Michael Jordan themed footwear (J’s on my feet), products and lifestyles are communicated and marketed through music themes. These videos are everywhere and feature prominently on varied screens: Fast food joints, boutiques, YouTube and curated television channels. Music videos have become very strong tools for conveying specific visual and […]

African localisation of global products

Accra. Ghana. Photo © sldsouza. Introduction How have we come to know what brands we like or dislike? How have urbanists across the world developed a taken-for-granted recognition of brands, products and tastes for products far from its origin? This has come about first, because of globalisation, and second, because of the perpetuity of strong […]

Responsive Web design Is Essential

Photo courtesy of Infocux Technologies via Flickr Creative Commons. Introduction The mobile takeover of web browsing activities has grown significantly over the past few years. In the 2013 Q1 study conducted by the Ecommerce Monentate, mobile browsing now represents 25% of all the internet traffic, with smartphones and tablets as the primary medium being used. […]

Secure internet tools

Privacy and Security on the internet is important. The consequences for ignoring this important measure could cause significant compromises especially to your precious identity or even financially. It is great that the majority of developers are focused in this direction by the creation of diverse tools, plugins and scripts to enable us all “live” securely […]

The Trinidad and Tobago experience

A short while ago, i traveled to the beautiful Caribbean country of Trinidad and Tobago. I  was a senior consultant tasked with high level training on Cultural Goods and Geographical Indications. If you do not have your own private jet, there are roughly about two routes to fly – through the US or St. Maarten. […]