Music Videos as Great Marketing Media

From expensive French champagnes (Crystal) to Michael Jordan themed footwear (J’s on my feet), products and lifestyles are communicated and marketed through music themes. These videos are everywhere and feature prominently on varied screens: Fast food joints, boutiques, YouTube and curated television channels. Music videos have become very strong tools for conveying specific visual and […]

Beninoise technology will save the world

Ganvie. Benin. Introduction As the world population crosses the 7 billion mark, the greatest minds are thinking up plausible solutions to Food, Energy and Shelter. The current discourse evolving out of these minds are heading in directions were expectations will not be met but even become dire: unsustainable technologies like patented genetically modified foods (Food), […]