The value of brand mascots

Brands and their products are recognisable by their identity; mostly their visual mark, and in particular their logo. We all have come to recognise Michelin tyres’ Michelin man, 7UP’s Fido Dido, Ronald MacDonald, Twitter’s bird, Google’s Android. The key to marketing brands is the ability to give life to those marks. These brand visuals could […]

Faire un cas d’affaires sur mesure kiosques interactifs

Introduction Nous voulons accéder à l’information de ne importe où et de partout et nous n’avons plus la patience d’attendre. De ce point de vue, les kiosques interactifs peuvent se vanter d’être les installations les plus créatifs et les plus utiles dans le paysage urbain, éliminant le besoin personnel et prolongée de la paperasserie et […]

A case for bespoke business interactive kiosks

Introduction We want to access information from anywhere and everywhere and no longer have the patience to wait. From this point of view, interactive kiosks can lay claim to being the most creative and useful installations to the urban landscape, eliminating the need for personnel and extended paperwork and speeding up routine activities. Interactive kiosks […]

Responsive Web design Is Essential

Photo courtesy of Infocux Technologies via Flickr Creative Commons. Introduction The mobile takeover of web browsing activities has grown significantly over the past few years. In the 2013 Q1 study conducted by the Ecommerce Monentate, mobile browsing now represents 25% of all the internet traffic, with smartphones and tablets as the primary medium being used. […]