The value of brand mascots

Brands and their products are recognisable by their identity; mostly their visual mark, and in particular their logo. We all have come to recognise Michelin tyres’ Michelin man, 7UP’s Fido Dido, Ronald MacDonald, Twitter’s bird, Google’s Android. The key to marketing brands is the ability to give life to those marks. These brand visuals could […]

Beninoise technology will save the world

Ganvie. Benin. Introduction As the world population crosses the 7 billion mark, the greatest minds are thinking up plausible solutions to Food, Energy and Shelter. The current discourse evolving out of these minds are heading in directions were expectations will not be met but even become dire: unsustainable technologies like patented genetically modified foods (Food), […]