Practicals of Lean Startup 1

Starting up or running a business is a costly affair. I have heard several speakers admonishing entrepreneurs to practice so-called “lean startup”. If you are like me, you would be wondering: “what is a lean startup”. I am hoping to help others find a practical and real-world application of working “lean”. Lean is a fancy […]

Music Videos as Great Marketing Media

From expensive French champagnes (Crystal) to Michael Jordan themed footwear (J’s on my feet), products and lifestyles are communicated and marketed through music themes. These videos are everywhere and feature prominently on varied screens: Fast food joints, boutiques, YouTube and curated television channels. Music videos have become very strong tools for conveying specific visual and […]