Practicals of Lean Startup 1

Starting up or running a business is a costly affair. I have heard several speakers admonishing entrepreneurs to practice so-called “lean startup”. If you are like me, you would be wondering: “what is a lean startup”. I am hoping to help others find a practical and real-world application of working “lean”. Lean is a fancy […]

Music Videos as Great Marketing Media

From expensive French champagnes (Crystal) to Michael Jordan themed footwear (J’s on my feet), products and lifestyles are communicated and marketed through music themes. These videos are everywhere and feature prominently on varied screens: Fast food joints, boutiques, YouTube and curated television channels. Music videos have become very strong tools for conveying specific visual and […]

The value of brand mascots

Brands and their products are recognisable by their identity; mostly their visual mark, and in particular their logo. We all have come to recognise Michelin tyres’ Michelin man, 7UP’s Fido Dido, Ronald MacDonald, Twitter’s bird, Google’s Android. The key to marketing brands is the ability to give life to those marks. These brand visuals could […]

Faire un cas d’affaires sur mesure kiosques interactifs

Introduction Nous voulons accéder à l’information de ne importe où et de partout et nous n’avons plus la patience d’attendre. De ce point de vue, les kiosques interactifs peuvent se vanter d’être les installations les plus créatifs et les plus utiles dans le paysage urbain, éliminant le besoin personnel et prolongée de la paperasserie et […]

A case for bespoke business interactive kiosks

Introduction We want to access information from anywhere and everywhere and no longer have the patience to wait. From this point of view, interactive kiosks can lay claim to being the most creative and useful installations to the urban landscape, eliminating the need for personnel and extended paperwork and speeding up routine activities. Interactive kiosks […]

Beninoise technology will save the world

Ganvie. Benin. Introduction As the world population crosses the 7 billion mark, the greatest minds are thinking up plausible solutions to Food, Energy and Shelter. The current discourse evolving out of these minds are heading in directions were expectations will not be met but even become dire: unsustainable technologies like patented genetically modified foods (Food), […]